How Retargeting Works–The Complete Guide To Retargeting Ads!
What Is Retargeting and How Does It Work? Learn Remarketing Secrets That Will Help You Convert Your Abandoning Visitors!
4.63 (4362 reviews)
30 742
students
8.5 hours
content
Jun 2016
last update
$79.99
regular price
What you will learn
Profitably set up, manage and optimize professional retargeting campaignis
Use advanced retargeting techniques to stay in front of your most engaged website traffic
Setup advanced retargeting and remarketing audiences in Google Analytics and Google Adwords
Track sophisticated characteristics of your website visitors to be used in your retargeting campaigns
Deploy your remarketing and retargeting tags through Google Tag Manager
Understand what retargeting is and how it works
Understand the technology underlying every retargeting and remarketing campaign on the web
Choose which website visitors you want to spend money retargeting to, and which ones you don't
Understand your website visitors psychologically, and understand where they are in the funnel
Plan your retargeting lists and audiences to maximize profit
Save time setting up your retargeting and remarketing campaigns by using advanced tips and shortcuts in Google Tag Manager
Use Google AdWords to set up and manage your retargeting campaigns
Use Google analytics to analyze your website traffic to enhance your pre-exisiting retargeting lists
Expertly use the Google Analytics audience builder to lay the groundwork of your retargeting campaigns
How to use affinity audiences and in-market segments to enhance your retargeting campaigns
How Google Adwords and Google Analytics integrate and share retargeting and remarketing lists
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Our Verdict
With a global rating of 4.63 and over 30000 subscribers, this course offers valuable insights into retargeting and remarketing for digital advertising beginners. However, be aware that some content is outdated, leaving certain crucial sections incomplete. Despite these drawbacks, Isaac Rudansky's effective teaching style makes the course engaging and a good starting point for those looking to understand retargeting foundations.
What We Liked
- This course provides extremely practical, useful knowledge and advice for anyone who wants to get higher returns on their advertising investment.
- Isaac Rudansky is a very good teacher and explains basic concepts of display advertising in detail which makes the course interesting and informative.
- The course covers fundamental vocabulary and techniques related to retargeting and remarketing, making it a great starting point for beginners.
Potential Drawbacks
- The course is incomplete and ends abruptly, with some topics having insufficient explanation or examples.
- The Google Ads and Analytics interfaces demonstrated are outdated, which may cause confusion for learners using the current versions.
- Important sections on setting up, optimizing, and managing retargeting campaigns inside Google AdWords were not provided, making it difficult to apply the learned concepts.
Related Topics
821658
udemy ID
14/04/2016
course created date
21/08/2019
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