Intro to Personas: See Patients as Customers, Plain&Simple

Persona Power: Build Products Your Customers Love

🌟 Course Headline: Dive deep into customer minds. 🧠✨ Build products that fuel product love. Boost your business plan.

Why is this course important? 🤔

In the world of business, a staggering number of products and services fall flat simply because they don't align with the needs or desires of their intended customers. This isn't due to a lack of effort but often stemming from a lack of understanding of who those customers truly are. "Persona Power: Build Products Your Customers Love" is here to transform this scenario. By mastering the creation and application of customer personas, you can gain an unprecedented insight into your target market's lives, uncover their deepest desires, and innovate products that aren't just used but adored. 🎨❤️

This course isn't about guesswork or luck; it's about building a solid foundation for product development using storyboarding, insights tools, and cutting-edge innovation strategies. You'll learn how to pick the right feature set, avoiding pitfalls like feature fatigue and the endowment effect, ensuring that your products resonate with users on a deeper level. Plus, you'll fill out the 2nd tab of your business plan with confidence.

Course Topics:

• Drafting Personas: Learn with real-world examples from both business and healthcare sectors.
• Storyboarding Techniques: Bring your product concept to life visually.
• Deriving Customer Insights: Transform data into actionable customer understanding.
• Tools for Perceptual Gap Maps, Kano Models, and Conjoint Analysis: Understand customer preferences and satisfaction.
• Picking the Right Feature Set: Know how to select features that will truly benefit your users.
• Filling Out the 2nd Tab of the Business Plan: Make your business plan robust and complete with a focus on market validation and product-market fit.

Who is the ideal student for this course? 🎓

This course is perfect for:

• Product Managers and Developers: Aspiring to create products that meet real customer needs and make a lasting impact in the market.
• Entrepreneurs and Aspiring Entrepreneurs: Looking for innovative ways to generate new business ideas based on a thorough understanding of target markets.
• Business Owners and Consultants: Eager to refine their strategic decisions by gaining a deeper insight into customer behaviors and preferences.
• User Experience (UX) Designers and Researchers: Committed to enhancing empathy with users and designing impactful solutions that address their real problems.

Teaching Style Explained: 📚👩‍🏫👨‍🎓

My approach is hands-on, starting from the basics and building your knowledge step by step. I understand that these concepts can be complex, so I'll use a multitude of examples—ranging from non-healthcare to healthcare sectors—to ensure that each topic is clear and digestible. My goal is to make sure every student has a solid grasp of the material and can apply it effectively in their professional endeavors.

Why am I qualified to teach this course? 🏅

With a career spanning over 35 years in the medical imaging industry, I've led engineering teams, served as VP Marketing, and ultimately became a President of a Healthcare IT firm. My extensive experience is complemented by 15 years of teaching within several University MBA Programs. This unique blend of practical industry experience and academic teaching has equipped me with the knowledge and skills necessary to guide you through the complexities of customer persona development and product innovation. I'm not just a theorist; I've lived these lessons and am excited to share this expertise with you.

Join me in "Persona Power: Build Products Your Customers Love" and take the first step towards creating products that your customers not only use, but truly love. Let's turn your business ideas into success stories! 🚀💖