Google Ads: From Bidding to Tracking your results

🚀 Google Ads Mastery: Bidding Strategies & Tracking Fundamentals 🎓

Course Overview: In just 60 minutes, elevate your understanding of bidding strategies and tracking within Google Ads. Whether you're a beginner or an intermediate marketer, this course will guide you through the nuances of manual CPC and automated smart bidding strategies. With over five years of experience, Margaux Rouault, our expert instructor, will demystify the complexities of bidding on Google Ads and ensure your campaigns are set up for success. 🧐

What to Expect:

• Comprehensive Bidding Strategies: Dive into the world of bidding with a focus on manual CPC and smart bidding options. Learn when and why to choose one over the other, optimizing your campaigns for better performance. 🏆

• Tracking Setup for Lead Generation: Master the art of setting up tracking using Google Ads' Destination or Event Tracking features to measure your campaign’s success effectively. 🎯

• Expert Insights: Get Margaux's expert opinion on best practices and the choices you make within your campaigns. 🤔

Course Breakdown:

1. Introduction to Bidding Fundamentals: Understand why bidding is critical in Google Ads and how it can influence your campaign’s success.

2. Manual CPC vs Smart Bidding Strategies: Learn the ins and outs of both manual and automated bidding, and how to apply them to your campaigns for maximum efficiency and return on ad spend (ROAS). 🤖

3. Tracking Essentials: Discover the importance of tracking in Google Ads and how to set it up correctly for lead generation. You'll learn about Destination and Event Tracking, which are crucial for understanding your campaign’s impact. 📊

4. Optimization Techniques: Acquire valuable tips on optimizing key performance indicators (KPIs) post-class by reviewing your campaigns and settings. ✅

Who This Course Is For: This course is tailored for:

• Beginners: If you're new to Google Ads, this class will provide a solid foundation in bidding strategies and tracking. 🌱

• Intermediate Marketers: Enhance your existing knowledge with advanced techniques in bidding and tracking. 🔧

What You Won't Learn:

• How to create an account or a campaign from scratch on Google Ads.
• Step-by-step video tutorials on ad copy creation, ad extensions, or landing page selection.

What You Will Learn:

• Why certain bidding strategies are preferable over others based on your goals.
• When to apply specific bidding strategies for optimal campaign performance.
• How to effectively track leads using Google Ads' tracking features.
• Margaux's informed opinions and best practices for Google Ads campaigns. 🗣️

What You Need:

• A bigger screen for the best learning experience (a desktop is recommended over a smartphone).
• Basic knowledge of Google Ads: recall that it’s where businesses bid on keywords to have their ads displayed. 📱
• No Google Ads account is required to take this course, making it accessible for all learners.

Join Margaux Rouault in this engaging and informative class designed to take your Google Ads skills from good to great. Enroll now and unlock the full potential of your online advertising campaigns! 🚀📈