For Small Businesses Struggling To Get The Most Out Of Google Ads (Formerly Google AdWords)
InstructorTrevor GellerThe curriculum emphasizes profitability through exercises on break-sven ad spend and target CPA calculations.
Instruction translates complex marketing concepts into plain English, making the material approachable for non-experts.
Learners engage in hands-on exercises covering campaign structure, keyword selection, and ad creation.
One signal from 2019 suggests the content lacks detailed explanations for complex mechanics like ad-rank; note that the 2025 update label does not prove this was addressed.
The curriculum aligns well with the stated goal of helping small business owners manage essential advertising tasks.
Free
