Gamification and Engagement Design beyond Beyond Points, Badges, and Leaderboards
InstructorYu-kai ChouThe curriculum provides a detailed breakdown of the eight core drives that influence human behavior and motivation.
Instruction demonstrates a high level of command over behavioral economics and its practical application through real-world cases.
Editorial course preview
These 4 complementary views highlight concrete, legible examples from the course presentation.
The Octalysis Framework diagram displays eight core drives including Meaning, Accomplishment, and Ownership, surrounded by specific gamification mechanics for each category.
This slide maps specific gamification elements of the Waze navigation app onto the eight core drives of the Octalysis Framework to illustrate behavioral design in practice.
This graphic illustrates how Level 2 Octalysis design elements shift across the four key phases of user engagement: Discovery, Onboarding, Scaffolding, and Endgame.
This slide defines gamification by illustrating the transfer of game elements, such as those from FarmVille, into non-game contexts like a stressful office environment.
Free
The specific examples used in the lessons and the overall visual design of the course material may feel outdated.
The delivery speed can occasionally make it difficult to follow the technical explanations.
The curriculum aligns well with the stated goals of understanding human motivation and behavioral design.