MBA : Indian FMCG Industry Deep Dive

Course for MBA students to excel in FMCG Placements and Internships, Industry Professionals and Consultants.
4.56 (177 reviews)
Udemy
platform
English
language
Industry
category
MBA : Indian FMCG Industry Deep Dive
1 074
students
3.5 hours
content
Nov 2022
last update
$74.99
regular price

Why take this course?

🎓 MBA: Indian FMCG Industry Deep Dive

🚀 Course for MBA students to excel in FMCG Placements and Internships, Industry Professionals and Consultants 🌟

Course Overview 📈

India's Fast Moving Consumer Goods (FMCG) industry is a colossal market with an annual revenue of over $100 billion. This industry not only offers lucrative career opportunities across diverse roles such as Sales, Marketing, Analytics, Operations, Supply Chain, Finance, and HR but also provides a significant number of Post Placement Offers (PPOs) based on the performance in Summer Internship projects. A deep understanding of the FMCG sector is crucial for MBA students, professionals aspiring to enter this space, and consultants working with or advising on FMCG-related projects. This comprehensive course will equip you with the necessary knowledge and insights to navigate and excel within this dynamic industry.

Salient Features ✨

  • Real-Life Data: The course is built on real industry data collected from interactions with top industry leaders, company reports, and a wealth of experience in tracking industry trends over the years.
  • Diverse Learning Material: Engage with interesting stories and use cases that illustrate key concepts and strategies within the FMCG sector.
  • Periodic Updates: The course content is regularly updated to reflect the latest market dynamics, ensuring that your knowledge stays current.

Course Contents 📚

Indian FMCG Industry Overview 🌍

  • Characteristics of the Indian FMCG Industry
  • Size and Growth Trajectory
  • Industry Segments
  • Demand Breakdown: Rural vs. Urban
  • Distribution Channels: Numeric and Weighted
  • Strategies Adopted by Leading FMCG Players

Category Analysis 📊

Dive deep into the core of FMCG industry analysis with a practical framework for evaluating FMCG categories. This course covers an in-depth study of three categories: Bath and Shower, Haircare, and Deodorants. You'll learn to:

  • Analyze Category Size and Breakdown
  • Understand Growth Trends of Products within the Category
  • Track Company and Brand Market Shares Over Time
  • Evaluate New Launches and Key Trends in Each Category

Company Analysis 🏢

Gain expertise in conducting comprehensive business analyses of FMCG companies by examining two industry giants: Hindustan Unilever Limited (HUL) and Patanjali. You'll explore key parameters and trends, including:

  • Hindustan Unilever Limited (HUL) 🧼
    • Brand Performance and New Launches
    • Acquisitions like Indulekha and GSK
    • Initiatives such as Project Shakti and Project Shikhar
  • Patanjali 🌿
    • Rapid Growth Analysis (2010-2017 & 2017-2022)
    • Segmental Mix and Turnaround Story of Ruchi Soya Acquisition

Impact of Modern Retail on FMCG 🛍️

Explore the transformative influence of modern retail on the FMCG sector, including supply chain management, consumer behavior, and competitive strategies.

Sources to access FMCG industry and company data 🔍

Learn about the most reliable sources for accessing up-to-date FMCG industry and company data, enabling you to make informed decisions and stay ahead in your career.


This course is designed to provide you with a comprehensive understanding of India's FMCG sector, equipping you with the skills necessary to thrive in this competitive landscape. Whether you're an MBA student looking to secure a placement, a professional aiming to transition into the FMCG industry, or a consultant seeking to enhance your advisory services, this course will be an invaluable resource in your career journey. 💼🌟

Enroll now and transform your understanding of the FMCG sector with knowledge that's as current as it is comprehensive! 📲🤝

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22/11/2022
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25/11/2022
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