Learning to see how ideas spread: Five graphs
Finding the wisdom in five and a half graphs that explain how ideas spread
4.64 (108 reviews)
314
students
1 hour
content
Jan 2024
last update
$29.99
regular price
What you will learn
The five big ideas: Production adoption, The Chasm, Gartner Hype, The Long Tail, and Positioning
Why we get confused by time and distributions
How to really and truly understand how and way your ideas can spread
The smallest viable audience
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Our Verdict
Verified purchasers commend this concise, high-impact course as a masterful compendium of Seth Godin's wisdom in graphing idea spread. Though limited by brevity and suffering occasional technical issues, it remains an essential primer for creatives, entrepreneurs and change-makers wanting to harness trends and better understand their niche audience.
What We Liked
- Seth Godin, a renowned marketing author, succinctly breaks down five influential graphs that provide invaluable insights into cultural shifts and idea dissemination.
- Graphs covered include Rogers' Diffusion of Innovations, Moore's Crossing the Chasm, Gartner Hype Cycle, Anderson's The Long Tail, and The Tip, as well as Trout and Ries' Positioning – all woven together seamlessly in Godin's signature storytelling style.
- Highly digestible, actionable insights that prompt self-reflection on the interpretation of trends and cultural shifts; ideal for entrepreneurs, marketers, or those interested in understanding today's rapidly changing world.
- An 'extra' 9-minute rant passionately explores The Ideavirus, complete with a direct link to acquire a free copy.
Potential Drawbacks
- The condensed format leaves little room for deeper exploration of each graph's nuances; those seeking extensive analysis might find the course limiting.
- Quality of bonus module 12 may vary, causing potential accessibility issues that distract from overall learning experience
- Lacking in visual diversity—a single static image is used to display all graphs and concepts throughout the course
- Pace may be too quick for novices unfamiliar with key marketing terminology or industry jargon
5733716
udemy ID
28/12/2023
course created date
03/01/2024
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