Eye Tracking Made Easy: Show Where People Are REALLY looking

Why take this course?
🧐 Eye Tracking Made Easy: Show Where People Are REALLY Looking
👀 Discover the Secret World of Visual Attention with Eye Tracking!
Welcome to the course that reveals the hidden secrets behind human visual attention: Eye Tracking Made Easy. In a world where attention is now premium, eye tracking stands out as one of the most insightful tools at our disposal. It's not just about what people look at; it's about understanding why they choose to focus on certain elements and how we can use this information to enhance marketing strategies, industry practices, or research outcomes.
- Package Design: Discover which parts of your product's packaging catch the consumer's eye and which parts don't.
- Product Placement: Find out if your product is placed optimally in a store or on a screen, or if it needs a new spotlight.
- Text Readability: Determine whether your text stands out to your audience or blends into the background.
- Web Usability: Understand how users navigate through your website and what elements they interact with most.
🎓 What You Will Learn in This Course:
- Designing Eye Tracking Experiments: Craft experiments that will yield valuable insights into user behavior.
- Complimentary Methods: Combine eye tracking with surveys to add depth and accuracy to your findings.
- Quick Tips & Tricks: Get a head start with some essential pointers on using Tobii's software and hardware.
- Measures of Eye Tracking: Understand which metrics are most beneficial for different types of research or design tasks.
- Contextual Enhancement: Learn how to apply eye tracking in various contexts to provide a competitive edge to your projects.
- Sample Survey Questions: Gain inspiration from real survey questions that can complement eye tracking data.
Your Instructor: Lee Francis, an expert with extensive experience supervising eye tracking projects at a top ten UK university, brings practical knowledge and real-world examples to the course. His insights are based on years of guiding clients through successful eye tracking research projects.
By completing this course, you will be equipped with the confidence and skills to design, collect, and analyze eye tracking data effectively. You'll also learn how to incorporate surveys for a more comprehensive understanding of user behavior, memory, and recognition. This course is a game-changer for marketers, designers, UX professionals, researchers, and anyone interested in human perception and visual attention.
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