Email Marketing Campaigns, A Complete Guide

Based on the curriculum outline you've provided for an email marketing course, it seems like a comprehensive program designed to take students from the basics of designing an email campaign to advanced strategies for nurturing leads, persuasion techniques, and building profitable campaigns. Here's a breakdown of what each section of the course covers:

Section 6: Designing an Email Campaign 1: Nurturing Leads

• Lecture 34: Introduction to building an email marketing campaign.
• Lectures 35-37: Psychology tips related to commitment and the "Yes" principle, which are crucial for nurturing leads effectively.
• Lecture 38: An overview of the tools and technology used in email marketing.
• Lecture 39: A secret ingredient often overlooked in email marketing.
• Lectures 40-41: Addressing and breaking false beliefs in email marketing, along with a workshop on storytelling which is essential for engaging leads.
• Lectures 42-43: A practical example of storytelling in an email and tips on developing rapport with your audience.
• Lectures 44-45: How to write a branding email, with an example provided.
• Lecture 46: How to write a direct marketing email, again with an example to illustrate the concept.
• Lecture 47: A content email example, focusing on providing value to the recipient.
• Lecture 48: The importance of content emails in nurturing leads and how to write them.
• Lecture 49: An example of a content email.
• Lecture 50: Psychology tips on reciprocity, which is another key element for nurturing leads.

Section 7: Designing an Email Campaign 2: Persuasion

• Lectures 51-53: Parts 1 and 2 of persuasive sales emails and an example to show how they can be crafted.
• Lecture 54: Techniques for soft-selling through seeding.
• Lecture 55: The concept of social proof, which can influence the decision-making process.

Section 8: Building a Profitable Campaign

• Lectures 56-57: An introduction to profitable campaigns and an overview of the two main types of email marketing campaigns.
• Lecture 58: Helping students choose their campaign strategy based on their goals.
• Lecture 59: The concept of a sales funnel, which is key to building profitable campaigns.
• Lecture 60: Techniques to maximize the profits from an email marketing campaign with the "Not All" offer.

Section 9: Crafting Emails that Get Opened

• Lectures 61-62: An introduction to crafting emails and tips on writing subject lines that increase open rates.
• Lecture 63: The best email schedule for maximum engagement and effectiveness.
• Lecture 64: Design principles that can improve click-through rates from the emails sent.

Section 10: Wrap-Up

• Lecture 65: Congratulations on completing the course, along with guidance on what's next for students looking to advance their email marketing skills further.

Throughout these sections, the course likely emphasizes the integration of psychological principles in email marketing to create compelling, persuasive campaigns that resonate with target audiences and achieve business objectives. It also covers practical aspects such as crafting emails, choosing the right schedule, and designing emails for maximum effectiveness. The course wraps up by providing students with a clear next step in their learning journey.