Introduction to the World of Email & Deliverability

🚀 Introduction to the World of Email & Deliverability: Let's Save the World One Email at a Time™ 🌐

Course Headline: 📫 Dive Deeper into the Art & Science of Email Mastery!

Course Description:

Welcome to an email journey that goes beyond the basics! This isn't your typical course where you'll just learn a list of do's and don'ts to avoid the spam folder. Oh no, this is about mastering the intricacies of email deliverability—the unsung hero behind successful email campaigns. 🎩

We will explore and unravel the mysteries behind:

• The Deliverability Dichotomy: What's the difference between ensuring your emails are delivered (delivery) and ensuring they reach the inbox (deliverability)?
• Myth vs. Reality: Do spammy words in the subject line always spell disaster for inbox placement?
• Technological Constraints: How does technology impact what you can include in your emails?
• Design & Deliverability: Does the design of your email template have an impact on triggering spam filters?
• Metrics Matter: How are opens, clicks, and spam complaints calculated and why do they matter?
• Spam Complaints & Their Impact: Understand the repercussions and how to manage them.
• The Inbox Trap: Why do legitimate emails sometimes still end up in the spam folder?
• Who's in Charge?: Learn about sender reputation and who controls it.
• Spam Filters Decoded: Find out what spam filters are looking for.
• Reputation Management: Discover why your domain and IP reputation is crucial.
• List Hygiene & Placement: Learn how maintaining a clean email list can impact your inbox placement.
• Regulatory Compliance: Understand what laws like CASL, CAN-SPAM, and GDPR require from you.

In the Shoes of Your Instructor:

• Your Email Maestro: 🎶 Yanna-Torry is an email & deliverability specialist who transforms how companies use email marketing to drive sales and attract new business.
• A Strategic Mind: As a critical thinker and strategic planner, Yanna consistently monitors and analyzes performance data to enhance deliverability and outreach strategies.
• At the Executive Level: Yanna sits on the executive team, driving company growth by providing innovative solutions in email marketing and deliverability.
• Representing the Best: Yanna represents EmailConsul, advocating for accessible and reliable deliverability tools across industries.

About Your Teacher:

Yanna-Torry is more than just an email expert; she's a trailblazer in the realm of email & deliverability. With a unique blend of creativity and analytical prowess, she has turned the complexities of email marketing into clear strategies that businesses of all sizes can implement. As an executive, Yanna's insights have propelled her company to new heights, offering solutions in markets that were previously untouched by email & deliverability expertise.

Whether it's through her role at EmailConsul or her contributions to the larger conversation about digital communication, Yanna is a thought leader who champions innovation and transparency in the world of email marketing. Join her in this course and unlock the full potential of your email campaigns! 💌✨

Join Us on This Email Odyssey! 🚀

Let's embark on a journey to master the art of email deliverability together. With Yanna-Torry as your guide, you'll learn the ins and outs of crafting emails that not only reach their intended audiences but resonate with them, too. Are you ready to become an #emailGeek and join #teamSlytherin in harnessing the power of email marketing? Let's make poutine along the way! 🥔🧀✨