Easy, Effective Google Grant Ads for Non-Profits

🌟 Google Grant Adwords Mastery for Non-Profits 🌟

Course Overview:

Google Grant Ads (also known as Adwords) are a game-changer for charities and non-profits, offering a US$10,000 monthly grant to promote your cause through highly targeted digital ads. With the right setup and maintenance, these ads can significantly increase engagement and donations for your organization. However, missteps can lead to the loss of your Grant, a common pitfall many non-profits face.

What You'll Learn:

Unlocking the Power of Google Adwords:

• Understanding Google Adwords Mechanics: Discover how this powerful tool can elevate your digital marketing efforts.
• Google Grant Explained: Learn about the grant itself, its benefits, and how to apply.

Setting Up Your Account for Success:

• Account Configuration: Get step-by-step guidance on setting up your Google Grant Adwords account correctly.
• Key Concepts: Absorb three fundamental concepts that will form the backbone of your understanding of Google Grant Ads.

Crafting Your Campaign Strategy:

• Research & Prioritization: Identify which of your services and campaigns are most suitable for promotion through Google Ads.
• Ad Copy Creation: Learn how to write compelling ad copy that entices searchers to click.

Staying Compliant with Google's Rules:

• Understanding the Rules: Stay in the good graces of Google by understanding their compliance guidelines.
• Non-Compliance Fixes: Discover how to rectify a non-compliant account and keep your Grant.

Reviving Underperforming Accounts:

• Rescue Techniques: Learn strategies for revitalizing an account that's not delivering the results you need.
• Tailored Skills for Non-Profits: Acquire specialized skills and techniques unique to non-profit goals and challenges.

What You'll Get:

Comprehensive Learning Resources:

• Articles & Guides: Access multiple articles and downloadable guides to support your learning journey.
• Action Plans & Checklists: Receive a checklist and plan of action for maintaining a high-performing account, as well as a specific checklist for resolving compliance issues.
• Campaign Ideas & Planning Templates: Use templates to brainstorm campaign ideas and create a comprehensive campaign plan.

Who This Course is For:

This course is tailored for:

• Charity Staff: Anyone working for a charity looking to explore digital marketing through Google Grant Ads.
• New Account Setters: Individuals who are tasked with setting up a new Google Grant Ads account.
• Account Rescuers: Those who need to improve the performance or compliance of an existing Google Grant Ads account.
• Communications & Information Professionals: People in roles that require understanding and utilizing digital marketing tools effectively.
• Experienced Marketers: Individuals with some knowledge of Google Ads looking to specialize in non-profit digital marketing strategies.

Real Results:

📈 "The clear and easy to follow advice from Digital Charity Lab enabled me to double our click throughs from Google Grants with just a couple of hours work. If you're not following their advice you're almost certainly not getting the best out of your grant." - Justin Moran, Age Action

Important Note:

This course does not cover Google Adwords Express. It is strongly recommended that you do not use this service due to its limited functions. For more information on why, see the dedicated section on Adwords Express in the course material.

Ready to harness the full potential of Google Grant Ads for your non-profit? Enroll in "Google Grant Adwords for Non-Profits" today and take the first step towards efficient, compliant, and high-performing digital campaigns! 🚀✨