Sales Funnel & Customer Journey Map for Digital Marketing

🌟 Course Title: Sales Funnel & Customer Journey Map for Digital Marketing

🚀 Course Headline: Master Customer Personas and the Customer Value Journey, and Move Customers Through Sales Funnels like a Pro!

📘 Introduction: The digital world is a labyrinth of opportunities and challenges for marketers, sales professionals, and business owners. With the landscape of marketing constantly evolving, it's essential to grasp the core concepts of digital marketing to navigate this complex terrain effectively. This comprehensive course from the Hotel Management School is tailored specifically for budding marketers, traditional sales professionals, and small business owners who seek to harness the power of digital marketing without being tech-savvy.

Whether you're directly involved in marketing efforts or aim to enhance your business acumen, understanding the fundamentals of digital marketing is crucial. This course demystifies the process, providing you with actionable insights and strategies to drive success in your marketing initiatives.

🎥 Course Experience: This course is delivered through a series of engaging lectures, recorded live while explaining digital marketing concepts to a team of traditional sales and marketing professionals. The recordings retain their originality, complete with the spontaneous interactions and questions from the audience, offering you an authentic learning experience.

🔍 Course Overview: In this first session of a two-hour class, we dive deep into the following key areas:

• 🎨 Marketing Fundamentals: We start by laying down the foundation of what marketing is all about and its digital evolution.

• 🛠️ Digital Marketing Tools: Explore a variety of tools essential for digital marketing, with brief overviews to kickstart your understanding.

• 👥 Customer Personas: Learn how to define and understand your target audience through the creation of detailed customer personas.

• 🛤️ Consumer Journey Mapping: Discover the stages of the customer journey and how to create a map that aligns with their needs at each step.

• 📈 Navigating the Sales Funnel: Gain insights into how to guide potential customers through each stage of the sales funnel, converting them from prospects to loyal customers.

📚 Upcoming Sessions: In future sessions, we'll delve deeper into the tools and strategies discussed in this first class, equipping you with practical skills to enhance your digital marketing efforts.

💡 Key Takeaways:

• Grasp the essence of marketing in the digital age.
• Learn to create and utilize customer personas effectively.
• Understand the stages of the customer journey and how to map it out.
• Master the art of guiding customers through each stage of the sales funnel.
• Utilize a range of digital marketing tools to support your strategy.

🤝 Who Should Take This Course? This course is perfect for:

• Aspiring digital marketers looking to break into the field.
• Traditional sales professionals transitioning to digital platforms.
• Small business owners eager to leverage digital channels for growth.
• Any individual involved in marketing or business operations who wants to stay ahead of the curve.

📣 Your Voice Matters: Have questions or feedback? We encourage you to reach out and engage with us! Your input is valuable and will help shape a more personalized learning experience for everyone.

Join us on this journey to master Sales Funnel & Customer Journey Map for Digital Marketing and transform your marketing approach today! 🌟