Digital Marketing Data Regulation & Systems

📘 Course Title: Digital Marketing Data Regulation & Strategy

🚀 Headline: Discover the Secrets Behind Digital Data in the Age of Privacy and Regulation!

Introduction to Digital Marketing Data 🎯

Data is often referred to as the "new oil" – it's the lifeblood of the modern digital marketing industry. Without data, marketers would be flying blind, unable to tailor their strategies to effectively reach and engage with their audience. But the landscape is complex and rapidly evolving due to new regulations and company policies.

In this comprehensive course, we dive deep into the world of data in digital marketing. We'll explore how it's collected, used, and regulated, and how recent changes by Apple, Google, and governments globally are reshaping the industry as we know it. Join us to stay ahead of the curve and navigate these transformative times with confidence.

Course Curriculum Breakdown 📚

Section 1 - Introduction

• Welcome to the Course
• Agenda Overview

Section 2 - DMPs (Data Management Platforms) 💻

• What is a Data Management Platform (DMP)?
• Types of Data Collected by DMPs
• How DMPs Collect User Data
• Top DMPs and How to Choose One

Section 3 - Walled Gardens 🏙️

• Understanding Walled Gardens and Their Data
• The Business Case for Walled Gardens

Section 4 - Device/Identity Graphs 🔍

• The Importance of Device and Identity Graphs
• Difference Between Device and Identity Graphs
• How Graphs Function in Digital Marketing

Section 5 - Laws/Regulations/PII ⚖️

• Personally Identifiable Information (PII) Uses and Importance
• GDPR: Understanding the Regulation
• CCPA: California's Consumer Privacy Act
• COPPA: Protecting Children's Privacy Online
• Apple's App Tracking Transparency Initiative
• Google's Cookie Deprecation and the Unified ID 2.0
• Navigating the Post-Cookie World

Section 6 - Recap & What’s Next 🔄

• The Evolving Data Landscape and Industry Adaptations
• Preparing for Future Changes in Digital Marketing
• Why You Should Care as an Advertiser
• Recap and Final Thoughts

Your Instructor: Ben Silverstein 👨‍🏫

Ben Silverstein is a seasoned digital media professional with over 15 years of experience. Based in New York City, Ben has managed campaigns for a diverse range of brands, from amusement parks to pharmaceuticals, and has been recognized for his exceptional work, including a 2015 gold Effie for the FDA's Real Cost campaign.

Real Student Reviews 🌟

• **5 Stars: "Invaluable Insight for Media Professionals" As a media planner and buyer, this course provided me with hands-on information that is essential for making decisions in the digital advertising space. The 101 and 201 courses were extremely informative, simplistic in explanation, and professionally executed. Highly recommend for anyone looking to understand the nuances of programmatic ad spaces.

• **5 Stars: "Well-Articulated with Practical Examples" The course was professionally done, with the author demonstrating a deep understanding of the subject matter. The real-world examples made the content self-explanatory and were a great asset to my learning experience.

• **5 Stars: "A Must for Ad Sales Professionals" This course was a game-changer for me in advertising sales. It offered a clear, simple explanation of the programmatic ad space, which is often a complex topic to grasp. I highly recommend it!

Embark on this journey to master digital marketing data regulation and strategy with our expert-led course. Stay informed, stay compliant, and stay ahead in the ever-changing landscape of digital advertising! 🚀📊💡