Digital Advertising and Marketing 301: Professional's Course

🚀 Course Overview: Digital Advertising and Marketing 301: Professional's Course 🎓

Are you ready to elevate your digital advertising game? With the industry constantly evolving, staying ahead requires a deep understanding of advanced strategies and tools. That's exactly what this course delivers! Designed for marketing professionals, media strategists, and digital enthusiasts, Digital Advertising and Marketing 301 is your key to mastering location targeting, retargeting, programmatic/RTB processes, contract negotiations, ad blocking challenges, and more.

🎙 Instructor Insight: Meet Ben Silverstein, a seasoned professional with years of experience in the trenches of digital advertising. Ben brings to life complex concepts with real-world examples and shares insights from industry experts who are at the top of their game.

🏆 What You'll Learn:

• Location Targeting: Master the nuances between IP, satellite, and mobile targeting, and learn how to leverage each for maximum impact.
• Retargeting Techniques: Discover the secrets behind effective retargeting campaigns that drive conversions.
• Programmatic/RTB Mastery: Gain a comprehensive understanding of real-time bidding and programmatic advertising, and how to navigate this complex space.
• Contract Negotiation Skills: Learn the art of negotiating deals that are beneficial for both advertisers and publishers.
• Ad Blocking Solutions: Explore strategies to combat ad blocking and ensure your ads are seen by the right audience.

🛠️ Practical Knowledge: This course goes beyond theory, providing you with practical knowledge and actionable insights. You'll learn how to navigate ad platforms, understand ad servers, and apply real-world applications effectively.

💡 Real-World Examples: Ben's approach is hands-on and practical, ensuring that even the most complex topics are made accessible through engaging examples and case studies.

🌟 Testimonials from Previous Courses: Don't just take our word for it; hear what past students have to say:

• "An excellent introduction to the foundational concepts of digital advertising, with a focus on real-world applications." - AJ Du Toit
• "A thorough and well-organized primer on digital media today. Perfect for marketing people and agency folks looking to understand the digital landscape." - Shawn E Fraser
• "This course demystified programmatic advertising for me. It was very helpful and presented in a simplistic way." - Raul Bonilla

🚀 Why Enroll?

• Learn from an industry expert with real-world experience.
• Get access to cutting-edge strategies and techniques.
• Receive practical tools and knowledge to apply immediately.
• Join a community of professionals who are leading the charge in digital advertising.

📅 Course Structure: The course is structured for maximum impact and retention, with a mix of video lectures, interactive discussions, and quizzes to test your knowledge.

🎓 Who Should Take This Course?

• Digital marketers looking to deepen their understanding of advanced advertising techniques.
• Media strategists who want to stay ahead of the curve.
• Advertisers and agency professionals seeking to expand their skill set in programmatic advertising.

🚀 Ready to Level Up? Join us in this journey and transform your approach to digital advertising. Sign up today, take notes, and let's embark on this path to professional excellence together! 📚✨