Developing actionable competitor reviews

🎓 Course Title: Developing Actionable Competitor Reviews

🚀 Course Headline: Use Competitor Research to Differentiate Your Customer Experience!

Course Description:

Are you tired of accumulating competitor data that gathers digital dust? It's time to transform your insights into actionable strategies that truly set your customer experience apart. In the Developing Actionable Competitor Reviews course, Jonathan Lovatt-Young, a seasoned course instructor with a wealth of knowledge in market analysis and competitive differentiation, guides you through the process of not just understanding your competitors, but outperforming them.

✅ Key Takeaways:

• Break Down the Customer Journey: Learn to dissect every touchpoint in your customer journey and understand where you can excel.
• Identify Unique Opportunities: Find features that are underdeveloped or completely absent in your competitors' offerings, giving you a competitive edge.
• Create Your Customer Journey Framework: Craft a tailored framework to assess your service maturity, align your team, and communicate effectively across your organization.
• Conduct a Heuristic Review: Use detailed scoring to evaluate competitor services and gain insights into their customer experience.
• Apply Unique Lenses: Discover how to filter opportunities through the lenses of your customers' needs and your brand values.
• Persuade Leadership: Build compelling cases for new initiatives, demonstrating potential growth and securing buy-in from key stakeholders.

🎥 Course Structure:

1. Understanding the Competitive Landscape: Dive into a comprehensive analysis of your competitors to identify areas where you can differentiate.

2. Developing Your Customer Journey Framework: Learn how to create and apply a category-specific framework that enables maturity assessments and a common language for your team.

3. Heuristic Reviews: Discover the methodology of conducting heuristic reviews to capture current competitor experiences in detail.

4. Lens Application: Use customer and brand lenses to isolate opportunities that align with your unique position in the market.

5. Strategic Persuasion: Learn techniques to effectively communicate your findings and strategies to leadership, ensuring alignment and support for strategic initiatives.

🔍 Actionable Learning:

This course is designed to be practical and actionable. You'll engage with real-world examples, interactive exercises, and step-by-step guides that you can immediately apply to your organization's competitive strategy. Say goodbye to theoretical insights and hello to tangible results!

📈 Transform Your Approach:

By the end of this course, you'll have a robust toolkit for conducting competitor reviews that drive actionable insights and strategic growth. You'll be equipped to lead your organization in enhancing the customer experience, setting you apart from the competition and solidifying your position as a leader in your market.

👩‍🏫 Instructor Insight:

Jonathan Lovatt-Young brings over a decade of experience in competitive strategy and user experience design to this course. His expertise will provide you with the knowledge and confidence to make data-driven decisions that can transform your customer experience.

Join us on this journey to master competitor reviews and elevate your organization's customer experience! 🚀