Design Thinking : Customer Journey Mapping

🎓 Course Title: Design Thinking: Customer Journey Mapping

Course Headline:

Sure Shot Way to Delight Customers, Recreate Value Proposition, Improve Customer Experience (CX) & Become Profitable

Course Description:

Design Thinking is a strategic problem-solving approach that enables you to create experiences users absolutely love. It's about deeply understanding the customer's perspective, their preferences, and how they interact with your products and services in the context of their daily lives. By adopting this lens as a product or service provider, you can significantly enhance customer experience and loyalty. This method helps teams to brainstorm innovative ideas by focusing on solving the right problems, testing those ideas, refining them, and making informed business decisions regarding investments and strategic direction.

📊 Customer Journey Mapping is a pivotal practice within Design Thinking. It's an essential tool for entrepreneurs, product managers, and business leaders to unlock value by mapping unarticulated customer needs and expectations across their buying and servicing lifecycle. This course will guide you through the process of identifying touchpoints of engagement with customers, which is critical in understanding their needs and expectations at every stage of their journey with your product or service.

🔍 The purpose of creating a Customer Journey Map is to analyze the customer's experience holistically rather than at isolated points in time. This comprehensive view helps in identifying barriers and levers in the customer's end-to-end journey, allowing you to redesign or rethink the entire customer experience to foster human-centric designs.

🛠️ Through a Case Study: In this course, we will take a deep dive into creating a Customer Journey Map for your organization using Design Thinking methodologies. You'll learn how to empathize with customers and identify opportunities for innovation and improvement.

Who Should Take This Course? 🧐

To whom this course is meant for?

• Marketing Professionals
• Customer Service Specialists
• Individuals in Digital Transformation roles
• UI/UX Designers & Teams
• Startups aiming to innovate and scale

What is a Customer Journey Map? 🗺️

A Customer Journey Map is a visual representation that documents the process a customer goes through to achieve their goals with your company, product, or service. It helps in improving the customer experience and identifying moments where you can deliver wow experiences to your customers.

Is it Relevant to My Sector? 🏢

This approach is virtually applicable to all sectors where there is interaction, including B2B, B2C, Government entities, Social Businesses, and Non-profits.

Benefits of Journey Mapping: 🚀

Implementing a Customer Journey Map can lead to significant benefits such as:

• A 15% improvement in customer retention
• Enhanced customer loyalty
• An increase in sales conversion rates

By the end of this course, you'll have a clear understanding of how to apply Design Thinking and Customer Journey Mapping to enhance your organization's value proposition, delight customers, and drive profitability. Join us to transform your approach to customer experience and set your organization on a path to success! 🌟