Customer Experience: Brand Purpose & Leadership

🌟 Customer Experience Management Mastery: Brand Purpose & Leadership 🌟

About This Course

Dive into the world of Customer Experience Management with our comprehensive course, "Customer Experience Management Mastery: Brand Purpose & Leadership". 🎓 This engaging course is designed to stand alone or serve as the entry point to the "Customer Experience Management Bundle: Grow Your Business With A Purpose". In this course, Shaun Smith and Andy Milligan draw from their extensive research and practical experience, including insights from their best-selling book, "On Purpose: Delivering A Branded Customer Experience People Love", to guide you through the essentials of defining a brand purpose that resonates with customers and propels your business forward.

What Does It Mean To Be 'On Purpose'?

To truly be "On Purpose" means embracing eight core practices that define brands leading the charge in transformative customer experiences. Brands like Burberry, Zappos, and Lego are prime examples of this. They understand the importance of being agile, meeting changing customer needs, and creating experiences that stand out in the marketplace to drive sustained growth. 🔄

Who Is This Course For?

This course is tailored for you if:

• You're part of a brand or experience programme but are experiencing slow progress or lack of clear direction.
• You're new to the concept of brand purpose and want to build a strong foundation from the start.
• You're a marketer or leader responsible for crafting and leading your brand's purpose.

What Will You Learn On This Course?

You will gain invaluable insights into how top brands:

1. Stand Up for something that matters deeply to customers.
2. Stand Out from their competitors with a unique value proposition.
3. Stand Firm by fostering strong, purpose-driven cultures that sustain their success over time. 🏆

Learn how to define a brand purpose that will set the stage for your customer experience strategy and align your organization's efforts. You'll be equipped with the five tests of a great purpose and understand what it takes from your leaders to make it successful.

Your Instructors

• Shaun Smith is a trailblazer in the field of customer experience, having shifted focus from traditional customer service to a strategic approach to customer experience. Founder of Smith+Co, his consultancy has transformed customer experiences for leading organizations across various industries. Shaun's recognition as the UK's Management Consultant of the Year 2020 by the FT is a testament to his expertise. His authoritative voice on the subject has influenced senior executives in over 25 countries and earned him accolades including the PSAE for Excellence.

• Andy Milligan brings a global perspective to brand purpose, advising business leaders across continents on aligning their brand strategy with both customer and employee experiences. As co-founder of The Caffeine Partnership, he has left his mark on numerous sectors, from consumer goods to sports and not-for-profits. His best-selling books have made a significant impact, and his insights have been shared across platforms like BBC and Sky News.

By the end of this course, you'll be armed with the knowledge and tools necessary to define a brand purpose that adds tangible value to your customers and your business. Join us and embark on a journey to master Customer Experience Management, with an emphasis on brand purpose that will set you apart in today's competitive landscape. 🎯