Customer Experience: Brand Promise & Customer Loyalty

🚀 Customer Experience: Brand Promise & Customer Loyalty 🎓

About This Course

Design A Branded Customer Experience That Differentiates

This engaging course, Customer Experience Management: Brand Promise & Customer Loyalty, is crafted to stand alone or be part of a three-course series titled Customer Experience Management: Grow Your Business With A Purpose. It delves into the essence of customer experience and how it can set your brand apart.

📚 Learn from Industry Leaders Authors Shaun Smith and Andy Milligan, whose insights stem from their best-selling book On Purpose: Delivering A Branded Customer Experience People Love, guide you through the transformative practices they've honed at their consultancy, Smith+Co. Real-world case studies bring the concepts to life and practical tools & guides will help you tailor these principles to your unique situation.

What Does It Mean To Be 'On Purpose'?

Being 'On Purpose' is defined by eight practices that exemplify brands leading the charge in creating intentional, meaningful customer experiences—like Burberry, Zappos, and Lego. These brands not only differentiate themselves in the market but also evolve with changing customer needs to sustain growth in a dynamic world.

Who Is This Course For?

If you're looking to elevate your customer experience game, this course is for you! Whether you're already managing an experience program and seeking to accelerate progress, or you're just getting started, this workshop will equip you with the strategies and insights needed to make a significant impact.

🚀 Marketing Executives and Customer Experience Leaders This course is particularly valuable for marketing executives and leaders responsible for shaping customer experiences within their organizations. It's time to get it right—first time!

What Will You Learn On This Course?

You will learn how to:

• Stand Up for what matters to your customers, taking a clear stance that resonates with them.
• Stand Out by differentiating your brand from the competition.
• Stand Firm by fostering a strong culture that supports sustainable customer experiences.

You'll gain the skills to map out the customer journey, identify critical touchpoints, and craft brilliant basics and magic moments that can make your brand a legend.

Your Instructors

Shaun Smith is a luminary in the field of customer experience, advocating for a strategic shift from mere customer service to a broader, more impactful approach. As the founder of Smith+Co, he has led organizations across various sectors—from retail and hospitality to finance and technology—to create compelling customer experiences that foster differentiation and loyalty.

🏆 Recognition & Impact Shaun's consultancy was named the UK's Management Consultants of the Year in 2020 by the FT, based on independent research by Statista. His influence extends globally, with speaking engagements spanning over 25 countries and appearances on CNN and CNBC. He is a former Fellow of the Professional Speakers Association and a Member of the Global Speakers Federation. His contributions have been recognized with the PSAE (Professional Speaking Award of Excellence).

Andy Milligan brings a wealth of knowledge in advising business leaders on harnessing a sense of purpose for enhanced business performance and aligning brand strategy with customer and employee experience. His work with The Caffeine Partnership has impacted numerous sectors, including consumer goods, technology, and not-for-profits.

As an author, Andy's contributions include several best sellers like On Purpose, which explores how brands with a purpose beyond profit resonate with consumers. He has shared his expertise as a keynote speaker across Asia, the USA, and Europe, contributed to BA's Business Life Magazine, and often appeared on BBC and Sky News.

Embark on this transformative learning journey to unlock the full potential of your brand's customer experience. 🌟 Enroll now and take the first step towards becoming a leader in customer satisfaction and loyalty!