CRM and Marketing Analytics: From Data to Strategy
Transform your marketing strategies with data-driven insights by mastering CRM and marketing analytics.
3.80 (5 reviews)
126
students
2 hours
content
Dec 2024
last update
$13.99
regular price
What you will learn
Understand the core principles of CRM and marketing analytics.
Learn how to analyze real marketing data and extract valuable insights.
Understand and apply decision-making frameworks like CCMF in marketing contexts.
Gain proficiency in using log-linear data and binary logit models for retention analysis.
Learn how to calculate the utility and make data-driven targeting decisions.
Master the art of using marketing analytics to optimize customer strategies and improve campaign effectiveness.
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6334065
udemy ID
11/12/2024
course created date
15/12/2024
course indexed date
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