Creating Strategic and Operational Marketing Plans

🎓 Course Title: Creating Strategic and Operational Marketing Plans

Course Headline: Elevate Your Marketing Game: Master the Art of Strategic & Operational Planning

Are you ready to transform your approach to marketing and elevate your strategic planning skills to the next level? Our comprehensive online course led by the expert, Usama Adnan Ali Al Lawati, will equip you with the essential tools and knowledge to craft both strategic and operational marketing plans that drive business growth. 🎥📊

What You'll Learn:

• Understanding Business Orientations: Gain insights into how businesses have evolved, particularly through the lens of the Marketing Orientation.

• Marketing Foundations: Dive deep into key marketing concepts backed by academic and professional references.

• The Scope of Marketing: Discover the broad role marketing plays within any organization and its impact on business success.

• Ethical Marketing Considerations: Learn about the ethical dimensions that are crucial for responsible marketing practices.

• Marketing Planning Process: Master the APIC framework, a step-by-step approach to creating effective marketing plans.

• Hands-On Workshops: Engage in interactive workshops to apply what you've learned and create strategic and operational marketing plans tailored to your company's needs.

• Market Analysis: Assess the macro, micro, and task environments to understand market dynamics thoroughly.

• Global Best Practices: Reflect on a variety of cases studies across different sectors to learn from the best international marketing strategies.

• Market Audit Tools: Use analytical tools like PESTEL, 5 Forces, and Mickens's 7Ss to conduct thorough market audits.

• Strategic Marketing Goals: Apply SOWT and TOWS analysis tools to design and generate strategic marketing goals.

• Marketing Strategy Options: Employ critical scoring assessment using the SAF tool to recommend the best marketing strategies.

• Directional Planning: Utilize the Ansoff Matrix to guide the overall direction of your marketing strategy.

• Segmentation, Targeting, and Positioning (STP): Learn how to effectively segment your market and position your brand for maximum impact.

• The 7Ps of Marketing Mix: Understand and manage each element of the marketing mix to optimize your marketing efforts.

• Corporate Identity Mix: Explore the elements that make up a strong corporate identity.

• Customer Journey Mapping: Assess various touchpoints to understand the customer journey and enhance customer experience.

• Operational Marketing Plans: Develop SMART objectives for your operational marketing plans to ensure clear, measurable, and achievable goals.

Course Outline:

• Module 1: Introduction to Strategic & Operational Marketing Planning
• Module 2: Business Orientations and the Role of Marketing
• Module 3: Key Marketing Concepts
• Module 4: The Ethical Dimensions of Marketing
• Module 5: Marketing Planning Process with APIC
• Module 6: Market Analysis Techniques (Macro, Micro, Task)
• Module 7: Best Practices from Around the World
• Module 8: Conducting a Market Audit with PESTEL, 5 Forces & Mickens's 7Ss
• Module 9: Setting Strategic Marketing Goals with SOWT and TOWS
• Module 10: Selecting Optimal Marketing Strategies Using the SAF Tool
• Module 11: The Ansoff Matrix for Strategy Direction
• Module 12: Mastering Segmentation, Targeting & Positioning (STP)
• Module 13: Understanding the 7Ps of Marketing Mix
• Module 14: Building a Corporate Identity Mix
• Module 15: Mapping the Customer Journey
• Module 16: Creating SMART Operational Marketing Plans

By the end of this course, you will be equipped with the strategic and operational marketing skills necessary to navigate the complex landscape of modern business. Join us and transform your approach to marketing for lasting success! 🚀🌟