Copywriting: How To Convert Features Into Benefits That Sell
Discover The Best Well-Kept Secrets On Converting Cold Features Into irresistible Benefits That Sell YOUR Products
4.40 (196 reviews)
5 974
students
1.5 hours
content
Jan 2025
last update
$49.99
regular price
What you will learn
Tell the difference between a feature and a benefit
Convert cold features into powerful and emotional benefits that sell
Identify the benefits of the benefit, meaning students will be able to dig deep into the prospect's mind and find what makes them tick
Apply the concept "The Ladder Of Abstraction" and instantly improve communication. (The Holy Grail In Marketing)
Know where the best place (in the marketing copy framework) for writing benefits is
Understand and apply to TOP 3 trigger words that should be always implied in marketing messages.
Apply simple but effective 3-step framework for writing marketing copy
Understand the most important factor for pricing a product or service
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Related Topics
697910
udemy ID
15/12/2015
course created date
21/11/2019
course indexed date
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