Branding Your Business for Growth
Develop an Authentic Brand Strategy for More Effective Marketing, Sales, and More!
4.17 (161 reviews)
1 771
students
2 hours
content
Sep 2019
last update
$13.99
regular price
What you will learn
How my unique brand strategy framework, the Authentic Brand Blueprint, enables more effective marketing, sales, leadership, team alignment – and growth.
How to discover, capture, organize and use market, competitor and audience research findings to ensure your brand strategy is differentiated and relevant.
How to identify, structure and express the reasons why buyers want a relationship with you & your business.
How to clarify, summarize and prioritize your current and desired target markets and audiences to ensure the focus of your brand strategy.
How to develop a vision, mission and core values that will bring inspiration and clarity to your business, unify your team around key behaviors for success, and enable deeper understanding and trust with customers.
How to develop a portfolio of offerings, brand positioning strategy, and brand personality attributes that help buyers emotionally and rationally connect with your business.
How to facilitate team processes that leverage the power of collaborative thinking as you’re co-creating your Authentic Brand Blueprint.
How to develop Key Message Themes & Proof Points, a Company Descriptor, and a Brand Manifesto that effectively express the who, what, where and why of your business – and its heart and soul.
How to use your Authentic Brand Blueprint to dramatically improve clarity, focus, and results across numerous areas of your business.
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Our Verdict
"Branding Your Business for Growth" serves as an exceptional resource for developing or enhancing a brand strategy. Covering fundamental aspects and going beyond jargon, the Authentic Brand Blueprint stands out as its most significant strength. Although certain presentation preferences might detract from the overall experience, downloadable resources and real-world examples largely compensate. This Udemy course should be seriously considered by entrepreneurs and marketing professionals seeking a comprehensive understanding of branding strategies for businesses.
What We Liked
- Easy-to-understand branding framework (Authentic Brand Blueprint) for businesses of all sizes.
- Actionable, systematic approach to develop or improve a brand strategy with clear instructions.
- Provides valuable insights, tools, and templates to create a compelling brand identity.
- Well-structured course with real-world examples, making it engaging and informative.
- Includes downloadable resources for future reference, allowing learners to apply the teachings at their own pace.
Potential Drawbacks
- Some found the presentation style too scripted; wishing for more extemporaneous commentary.
- Lack of a printable version of the slides may cause inconvenience while note-taking or reviewing.
- A few users desired a bit more time before slide transitions, allowing them to take notes effectively.
- Though suitable for beginners and experienced marketers alike, some topics might seem too basic for seasoned professionals.
Related Topics
2464194
udemy ID
17/07/2019
course created date
27/09/2019
course indexed date
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