The Business Branding Strategy That Empowers Your Brand To Connect With Personality On A Human Level
InstructorSteve Houraghan
FreeThe curriculum covers a wide range of archetypes, including The Outlaw, Magician, Hero, and Ruler, to help define brand personas.
Editorial course preview
This view highlights a concrete, legible example from the course presentation.
This illustrated slide uses vibrant graphics of a stroller and dancers alongside the phrase 'Living room dancers show your style' to demonstrate how visual elements can express brand personality.
Learners have noted effective training visuals and a simple, easy-to-understand explanation of how to connect brand dots.
One signal suggests the material lacks updated imagery and does not incorporate modern technological advancements like AI.
Some feedback suggests the strategies could benefit from more depth and that case studies would be more effective if treated step-by-step.
The curriculum aligns well with the goal of building brand personality through archetypes.