Brand Evolution - Build an E-Commerce Brand From Scratch

It seems like you've provided an outline for a comprehensive course on building a successful eCommerce business, with a focus on incorporation, social media strategy, leveraging influencer marketing, retail sales, and brand development. Your course promises to cover a wide range of topics essential for entrepreneurs looking to create a strong presence both online and offline.

Here's a summary of the key points you've mentioned:

1. Business Incorporation: Advice on choosing the right legal structure for your business, which can make your business more attractive to investors and potentially increase its profitability through smart banking solutions.

2. Social Media Strategy: Guidance on how to identify your target audience, build a social media presence, and use social media effectively to drive traffic and sales, emphasizing the importance of long-term engagement over quick wins.

3. Influencer Marketing: Strategies for leveraging influencers to promote your products and gain market share.

4. Retail Sales: Insights into building retail relationships, preparing marketing materials, pricing, contracts, and maximizing profits from retail opportunities, based on your own experience.

5. Brand Development: Overall guidance on how to create a brand that resonates with customers and stands out in the marketplace.

6. Course Goal: To help learners take control of their business, build a strong brand, and become successful in any market they choose to sell in.

The course also emphasizes the importance of not limiting yourself to Amazon FBA, but rather understanding it as part of your broader business strategy. It's clear that the course is designed to be comprehensive and to provide actionable advice for entrepreneurs at various stages of their eCommerce journey.

For those interested in learning more about Amazon FBA specifically, you've directed them to another one of your courses titled "From China to Amazon - A live case study and complete guide!" which seems to offer an in-depth look at the Amazon FBA model.

Overall, your course outline presents a well-rounded approach to eCommerce success that goes beyond just selling on Amazon and incorporates various aspects of business development and marketing. It's designed to help entrepreneurs build a sustainable, profitable business with a strong brand presence both online and in retail spaces.