Advanced Business Writing Skills

🌟 Advanced Business Writing Skills 📚

Course Overview

*** Free 32-page book with exercises and printable resources ***

Elevate your writing to new heights with our comprehensive online course. Master advanced techniques that will transform the way you communicate through words. Whether it's persuading customers, pitching ideas, or establishing a professional reputation, Advanced Business Writing Skills is your ultimate guide to achieving clarity, engagement, and impact with every written piece.

What You Will Learn

This course is meticulously structured into five key parts:

Part One - Good Writing

• Explore what defines 'good writing' and the elements that make a piece stand out.
• Understand the nuances of word choice, metaphor, humor, authenticity, and how rhythm and variety can enrich your language.

Part Two - Structure

• Discover the importance of a solid structure in guiding your reader to your desired outcome.
• Examine common and effective writing structures.
• Learn the best ways to present an argument compellingly.

Part Three - Storytelling

• Unlock the secrets to captivating storytelling, which is a cornerstone of engaging content.
• Practice writing stories that resonate and influence your readers.

Part Four - Practicalities

• Grasp the importance of thorough research, formatting, and advanced editing techniques.
• Address common challenges such as writing for non-native English speakers and adhering to company guidelines.

Part Five: Applying what you’ve learned

• Apply your newfound skills to various documents like articles, LinkedIn posts, speeches, presentations, and press releases.

Course Features

• Short Exercises and Quizzes: To reinforce your learning and track your progress.
• Real-World Application: Tailor what you learn to the documents you work with every day.
• Experienced Instructors: Learn from Mark Morris, an award-winning speechwriter with over 15 years of experience, and Philip Fiske de Gouveia, a former BBC journalist and professional speechwriter.

Your Instructors

Mark Morris is a renowned professional speechwriter whose work has spanned across the UK and internationally, including for two former Prime Ministers. His speeches have captivated audiences worldwide and his articles have been published in prestigious outlets such as The New York Times and Wired. Mark's experience extends to writing an award-winning speech to a joint meeting of the United States Congress.

Philip Fiske de Gouveia is a seasoned speechwriter with a background as a BBC journalist, reporting from diverse locations across the globe. His insightful articles have been featured in numerous newspapers and magazines. Philip's expertise also includes playwriting, adding depth to his understanding of storytelling and communication.

Why Enroll?

• Professional Development: Take your writing skills from good to great, enhancing your career or business potential.
• Expert Guidance: Benefit from the combined expertise of two industry professionals with extensive experience in writing, editing, and communication.
• Practical Skills: Learn techniques that are directly applicable to real-world business writing scenarios.

Enroll now to embark on your journey towards exceptional writing mastery. Don't miss this opportunity to refine your skills with the guidance of two esteemed experts in the field. 📈✨