Introduction to Behavioral Economics & Consumer Psychology

🎓 Course Title: Introduction to Behavioral Economics & Consumer Psychology

🚀 Headline: Learn How to Apply the Most Powerful Principles from Consumer Psychology to Increase Conversions! 💫

Unlock the Secrets of Behavioral Economics & Consumer Psychology! Through this excerpt from our Masterclass, you'll discover some of the most counterintuitive and surprising findings from behavioral economics and consumer psychology that can significantly boost your conversions. 📈

Whether you're a marketer, business owner, or consultant, this course is a treasure trove of knowledge. You'll get a wholesome, well-rounded understanding of how to apply three of the most powerful psychological principles to enhance your business results. It's not just about learning – it's about doing so in a fun, engaging, and memorable way! 🧠🎉

Your Instructors: Four top experts in their field – RORY SUTHERLAND, SAM TATAM, MATEJ SUCHA, and a Special Surprise Guest! ✨

Key Topics We'll Cover:

1. Introduction to Behavioral Economics & Consumer Psychology: Lay the foundation for understanding how these disciplines intersect.
2. Practical Applications in Business: Learn how behavioral economics can be applied in your business, marketing activities, and solution development for your customers.
3. Marketing Psychology with Rory Sutherland: Discover fascinating examples of psychological principles in marketing.
4. Justifying Higher Prices: Understand the arbitrariness of perceived fairness and how it affects consumer behavior.
5. The Dangers of Choice Overload: Explore the concept with insights from Sam Tatam, including a case study by Ogilvy for KFC.
6. Behavioral Insights in Action: A case study showcasing the power of direct mail in increasing sales for a UK charity.

For the ultimate learning experience, first watch the video content and then delve into the corresponding eBook. It's packed with additional case studies and examples to help you grasp every nuance of these principles. 📚👀

Real-World Impact:

"We do growth marketing and have a lot of experience with increasing conversions, but this course was the missing piece for us. It’s full of eye-opening insights and practical examples, and it provides a step-by-step guide on how to apply them into practice." - Diederik Gerbranda, Growth Marketer at Scaleup Marketing

"Perfectly crafted, well-articulated, highly engaging and enriching program. This is one of the finest online programs I have come across. The case studies and examples are elaborate and make it easier to understand BE concepts. The content was informative and designed in a manner that kept me engaged throughout." - Vinita Singh, Senior Research Executive at Nielsen

Certificate of Completion: 🏆 Earn a certificate of completion that you can proudly showcase on your LinkedIn profile.

This course is ideal for you if:

• Marketers: Want to boost landing page and sales funnel conversion rates.
• Consultants: Aiming to get ahead with new insights for clients.
• Strategy Designers: Seeking to create effective B2B or B2C marketing and sales strategies.
• Copywriters: Looking to enhance the persuasiveness of your website, email campaigns, and online ads.
• Behavioral Economics Practitioners: In search of new case studies and inspirations.

Don't miss this opportunity to elevate your understanding and application of consumer psychology and behavioral economics in your business endeavors! 🚀📚✨