Behavioral Economics & Buyer Psychology- Choice Architecture

🎓 Course Title: Behavioral Economics & Buyer Psychology - Choice Architecture

🚀 Course Headline: Master the Art of Influence: Present Different Alternatives and Nudge Customers to Buy with MINDWORX Academy's Expert, Sam Tatam!

Unlock the Secrets of Choice Architecture 🏫

Choice architecture can influence what option your customers choose, or if they choose any option at all. This course will take you on a deep dive into the subtle and powerful world of choice architecture, where the right nudge can lead to significant shifts in consumer behavior. Learn from one of the industry's leading minds, Sam Tatam, as he breaks down the complexities of behavioral strategy with engaging content and real-world applications.

Course Curriculum Overview:

1. Introduction to Choice Architecture 🏗️

   • Meet Sam Tatam, a behavioral strategy director at Ogilvy Consulting, and discover the foundational concepts of choice architecture. Understand why it's critical for businesses to design environments that guide people towards making better choices for themselves—and for you.

2. The Power of Friction 🚫

   • You'll learn how adding the right amount of friction can prevent customers from making impulsive decisions and help them evaluate options more carefully. Find out how this counterintuitive strategy can actually increase sales.

3. The Importance of Salience 🌟

   • Dive into the rules of salience that go beyond mere personalization. Learn to design offers and marketing messages that stand out and influence decision-making by making your target customer feel they're getting a relative advantage. Discover insights from Sam's experience with Uber.

4. Defaults 🔄

   • Explore the impact of defaults on decision-making. Understand how to use defaults to nudge customers towards choices that are good for them, without making them feel constrained or manipulated. Learn the ethical considerations and best practices for implementing defaults effectively.

5. Case Study: Creating Healthy Habits by Matej Sucha 🌱

   • Journey through an actual case study where Sam Tatam and Matej Sucha designed a behavior change strategy to help diabetes patients create healthier habits. Learn how they applied the principles of choice architecture to encourage positive lifestyle changes, leading to better health outcomes and reduced costs for the health insurance company involved.

Why Take This Course? 🚀

• Expert Insights: Gain knowledge directly from Sam Tatam, a renowned strategist with a blend of psychology, advertising, and behavioral economics.

• Real-World Application: Learn through case studies and practical examples that illustrate the concepts in action.

• Influence Skills: Master the art of nudging by understanding how to present options effectively and guide your customers' decisions.

• Ethical Framework: Develop an ethical approach to using choice architecture, ensuring you empower your customers rather than misguide them.

Enroll now and transform the way you design products, services, and marketing campaigns with the principles of behavioral economics and buyer psychology. Let MINDWORX Academy guide you to becoming a master of choice architecture! 🎓✨