Become a Citizen Data Scientist : Marketing perspective

🚀 Course Headline: Understand Your Customer: Profiling, Segmentation, Targeting, and Recommendation using Microsoft Azure ML, SQL, Power BI! 📊

🎉 Course Title: Become a Citizen Data Scientist: Marketing Perspective
with Mohamed Jendoub

🔍 Course Description: Dive into the world of data science with our engaging online course, designed to equip you with the skills needed to understand and apply advanced analytics in a marketing context. As a business professional, you'll empower yourself with advanced analytics using SQL, Microsoft Azure ML, and Power BI. By the end of this comprehensive course, you’ll be adept at preparing data using SQL, creating targeting and recommendations models using Microsoft Azure ML, and conceptualizing dynamic dashboards with Power BI.

🧐 What You'll Learn:

• Foundations of Citizen Data Science: The course starts by laying the foundations of what it means to be a Citizen Data Scientist and understanding marketing framework analysis.
• SQL Mastery: Learn the basics of SQL, which is essential for data manipulation and preparation.
• Data Science Concepts: Grasp the main concepts of classification models and how they relate to customer profiling.
• Quick Start with Microsoft Azure ML: Get a fast track introduction to one of the most powerful machine learning platforms out there.
• Power BI Dashboarding: Construct your own customer dashboard, bringing your data to life.
• Advanced Modeling Techniques: From segmentation to targeting and recommendations, learn how to build models that make a real impact.
• Hands-On Practice: Test your skills with 5 quizzes and apply what you've learned in 5 hands-on labs, including data preparation, creating dashboards, and building models.

🎓 Course Structure: This course is a blend of theoretical knowledge and practical application, delivered through 30 insightful lectures that will guide you through every step of the process. You'll learn by doing, with each lecture building on the one before, ensuring a comprehensive understanding of the tools and concepts at hand.

🌟 Why Become a Citizen Data Scientist?

• Market Demand: With data science in high demand and the supply lagging behind, Citizen Data Scientists are crucial to filling this gap. A Mckinsey Study projects a 50% shortage of data scientists by 2018.
• Definition of a Citizen Data Scientist: According to SAS, these are "business people with the right attitude - curious, adventurous, determined - ready to research and improve things in their organization."
• Gartner's Prediction: The number of citizen data scientists is expected to grow 5 times faster than the number of highly skilled data scientists.

👥 Who Is This Course For? This course is tailored for business professionals, marketers, managers, and anyone with an analytical mindset in every department who wants to enhance their skills and make data-driven decisions. If you have a solid business knowledge base, are curious, and determined to improve your company's processes or just eager to learn new methods and tools, this course is your stepping stone to becoming a Citizen Data Scientist.

🔍 Course Outcome: By completing this course, you will be able to extract actionable insights from customer data, leveraging the power of SQL for data preparation, Azure ML for advanced modeling, and Power BI for dynamic visualizations. You'll be ready to fill the demand for data science skills within your organization and contribute to more informed marketing strategies.

📈 Practical Application: Through 5 hands-on labs and quizzes, you will apply what you've learned in real-world scenarios, ensuring that you not only understand the theory but can also execute it effectively. This course is your opportunity to become a vital asset to any marketing team by harnessing the power of data science.

Ready to transform data into actionable business intelligence? 🌟 Enroll in "Become a Citizen Data Scientist: Marketing Perspective" today and start your journey towards mastering data analytics! 💻🚀