Smart B2B Content Marketing: The Winning White Paper Formula
Discover how to increase the number and quality of your leads, while persuading high-value prospects to take action!
3.31 (13 reviews)
166
students
1.5 hours
content
Dec 2013
last update
$13.99
regular price
What you will learn
By the end of the course, you'll understand how to use white papers and special reports to generate high-value leads and keep moving them forward in your sales funnel.
In this course, you'll learn how to choose a white paper topic, how to write a title and structure your content. You'll learn how to promote it, both through promotional channels and through an offer or landing page on your site. Finally, you'll learn how to repurpose and reuse your content to create a marketing funnel that entices leads reach out to become clients on their own initiative.
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48583
udemy ID
04/04/2013
course created date
31/12/2020
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