Decode Your Market: The Sizing and Forecasting Puzzle

🎓 Decode Your Market: The Sizing and Forecasting Puzzle with Thomas Giordano

Why is this course important? 🤔

Stop guessing, start strategizing! Master data-driven market sizing & forecasting to build a powerful business plan with confidence. This course will equip you with:

• Reliable data sources: Uncover hidden gems and industry intel from free reports and annual statements.
• Powerful tools & techniques: Tame the data jungle and learn to forecast like a pro using cutting-edge methods and Excel tools.
• Expert insights & lessons learned: Avoid common pitfalls and leverage real-world experience to enhance your strategy.

📊 Course Overview

Market Sizing

• Finding Market Data from Free Reports
• Finding Market Data from Annual Reports
• Primary Data: Engage with consumers directly for insights.
• Keep Everything Straight: Organize your data effectively, with a handy Excel tool to aid you.
• Market Segmentation: Understand niche markets and target audience segments.

Market Forecasting Models

• Crossing the Chasm: Learn how to navigate market adoption and overcome barriers.
• The Hypecycle: Gain insights into technology adoption lifecycles.
• Using Trendlines: Project future trends with accuracy.
• ATAR model: Analyze industry trends using an Excel tool designed for this purpose.
• Bass Model: Predict product diffusion patterns, again with a helpful Excel tool.
• CRM tools for Forecasting: Utilize customer relationship management tools to refine your forecasts.
• Professional Forecasting Tools: Explore advanced tools that can enhance your predictive analytics.
• Lessons Learned: Discover key takeaways and best practices from real-world forecasting experiences.

Who is the ideal student for this course? 🎯

This course is perfect for:

• Entrepreneurs and aspiring entrepreneurs: Assess your business idea's viability and plan for market growth.
• Product managers and developers: Create products that resonate with your target market and gain a competitive edge.
• Marketing and advertising professionals: Allocate resources effectively and create targeted campaigns based on solid data.
• Business owners and consultants: Enhance strategic decisions and secure funding with a deeper understanding of market potentials.

Teaching Style 🏫

My teaching style is pragmatic, starting from the basics and building up to more complex concepts. I provide numerous examples, both within and outside the healthcare sector, to ensure that even novices can grasp these intricate topics fully.

Why am I qualified to teach this course? 🎓

With 35 years of experience in designing and launching medical imaging products and services, I've led engineering teams, served as VP Marketing, and eventually became a President of a Healthcare IT firm. Additionally, I have spent 15 years teaching in several University MBA Programs, where I've refined my ability to convey complex concepts in an accessible manner. My background equips me with a unique perspective that blends theoretical knowledge with practical, real-world experience.