PLANNING FOR ADVOCACY

🎓 PLANNING FOR ADVOCACY: THE ART OF PLANNING FOR SOCIAL CHANGE 🌱

Introduction to Advocacy

Advocacy is a powerful tool for effecting positive change in the world. But it's not something that can be approached haphazardly. A well-planned advocacy campaign can lead to meaningful progress, while a poorly planned one can inadvertently cause harm or have no impact at all. This course will guide you through the intricacies of planning for advocacy to ensure your efforts lead to the social change you seek.

Why Plan for Advocacy?

Advocacy campaigns can address unmet needs, reverse negative situations, prevent losses, and change public opinions. They are integral to relief, development, and humanitarian work, and can serve as a core approach when looking to improve environments, rights situations, or people's lives. 🏛️🌍

Course Overview

This self-paced course is structured to take you through the essentials of advocacy planning. Here's what you can expect to learn:

Fundamentals of Advocacy 🎯

• Understanding what advocacy entails and its distinction from service work.
• Evaluating if your group and issue are ready for an advocacy push.
• Survival Skills for Advocates: essential tips to ensure a smooth advocacy campaign.

Advocacy Research and Objectives 🧐

• Preparing the groundwork for your advocacy efforts.
• Mastering the art of research to gather accurate, factual information.
• Setting realistic yet ambitious goals and objectives that align with your cause.

Advocacy Tactics ✊

• Exploring different advocacy tactics such as research, education, media engagement, and direct action.
• Customizing your advocacy strategy to fit your group's unique characteristics and the nature of your issue.

Understanding Power, Allies & Opposition 🤝🧐

• Identifying your power base and how to leverage it effectively.
• Engaging with allies and understanding their role in your campaign.
• Anticipating and planning for opposition, preparing responses to common counterarguments.

Course Format 📚⏰

• Self-Study: Work at your own pace and on your schedule.
• Video Sessions: 3.5 hours of presentations across 17 sessions, all downloadable and accessible on any device. Subtitles included for your convenience.
• Handouts & Exercises: Practical, ready-to-print materials to aid in developing your advocacy action plan.
• Companion Guide: A comprehensive 75-page PDF to complement the course content.
• Assessments: Tests to solidify your knowledge and ensure you're on track.
• Certificate of Completion: Earn a certificate to showcase your commitment to advocacy planning and your new skills.

Embark on this journey to master the art of planning for advocacy. With each step, you'll build the confidence and knowledge needed to effectuate real social change. Enroll now and transform your passion into action! 🚀🌈