30 Copywriting Secrets from the Best Ad Campaign of All Time

Learn how to write compelling copy by studying print ads written by award-winning copywriters (copywriting pros)
4.48 (706 reviews)
Udemy
platform
English
language
Advertising
category
instructor
30 Copywriting Secrets from the Best Ad Campaign of All Time
3 269
students
2.5 hours
content
May 2024
last update
$29.99
regular price

Why take this course?


Course Title: 🚀 30 Copywriting Secrets from the Best Ad Campaign of All Time 🎨

Course Headline: 🏆 Learn how to write compelling copy by studying print ads written by award-winning copywriters (copywriting pros)



Preview Some of Our Lessons:

  • Analyzing the "Think Small" Campaign
  • The Art of Brevity: Keeping it Short and Impactful
  • Humour in Copywriting: When to Make 'Em Smile
  • Crafting Testimonials that Resonate
  • Visual Elements That Complement Your Message
  • Writing Benefits That Sell
  • Capturing the Reader's Imagination
  • And much more!

Take the first step towards becoming a copywriting virtuoso. Click 'Enroll Now' and let's turn your words into a legacy that outlives trends and captivates audiences for generations to come. 🌟

Course Gallery

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Comidoc Review

Our Verdict

A solid, informative course on copywriting foundations inspired by an iconic ad campaign that remains relevant today. While some reviewers noted repetition and the need for more varied examples, the detailed insights into writing successful headlines, opening lines, body copy, and more make this a worthwhile exploration for aspiring copywriters. Incorporating more recent campaigns could strengthen its impact for those seeking contemporary trends alongside time-tested methods from professional copywriting pros.

What We Liked

  • Excellent use of a real-world, successful ad campaign as a case study to teach copywriting concepts.
  • In-depth analysis of print ads created by professional copywriters provides practical insights and inspiration.
  • Clear explanations on how to write attention-grabbing headlines, opening lines, and effective endings.
  • Actionable tips for writing body copy, building trust with readers, and incorporating irony in ads.

Potential Drawbacks

  • A few reviewers suggest repetition of material or the occasional lack of a workbook to reinforce learning concepts.
  • One user expresses dissatisfaction with excessive focus on Volkswagen ad examples from the 1960s.
  • Presentation style and reading of script may seem less engaging for some users.
  • Lack of digital ad examples in a constantly evolving advertising landscape could be considered a missed opportunity.

Related Topics

848226
udemy ID
13/05/2016
course created date
23/11/2019
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