A full and comprehensive walkthrough of my logo design and branding process in Adobe Illustrator.

Have you ever been curious about my logo design and branding process? Join me for an intimate and detailed review of my process from start to finish.

We will develop various logo concepts, finalizing our type, icons and layout. We will then explore color palettes and options for our logo.

Creating a brand package or branding standards manual is an essential step, ours will include logo variations, color palettes, logo alternatives and any additional branded assets we can use for brand extension.

Finally, we will use our brand manual to create a business card, letterhead and other assets.

You only need to be somewhat similar with Adobe illustrator, so do not feel you need to be an expert illustrator user to get a ton out of this class. In fact, I decided to add a bonus section to this class which includes an introduction to Adobe Illustrator and the tools we may use throughout the class, including the pen tool and the shape builder tool. If you are already comfortable with Adobe Illustrator then you can feel free to skip that section and go at your own pace.

Toward the end of the class, I have added several different types of logo design projects to walk you through. This includes a seal or circular logo design as well as a logo design for a home builder in which we utilize the grid system and font paring to develop several different concepts.

New lessons and bonus sections will be add to the course throughout the year, so this class will stay active and dynamic.

Some of these lessons in this class are taken from my Graphic Design Masterclass, which would be great for those wanting to learn more than just logo design, or those wanting to learn all three main graphic design programs (Adobe Photoshop, Illustrator and InDesign).

So, let’s learn together

Logo Design and Branding – From Concept to Finish
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