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Digital Marketing with Adwords
Digital marketing for entrepreneurs and local busienss with focus on practical application of adwords and its alternatives.
Learn tips & techniques to develop & deploy your own marketing strategy and find better alternatives to adwords.
Free marketing plan template and learn how to use it.
In this course, primary objective is digital marketing and how to use different tools to promote a business. by end of this course, you will know how to select a appropriate advertising platform for your business need.
- DIY Guys
- Professionals like Doctors, lawyers, insurance agent or anybody who is looking to launch or promote a business
- Local Businesses
Course content can be divided into following Topics;
- Business strategy and steps needed to launch a successful marketing campaign for a existing or a new business. We will cover BCG Matrix, Business Model Canvas and Chasm in the course. You will learn the practical application of these important and established business concepts.
- Adwords where we cover adwords in detail with focus on our target audience which is mentioned above. We will setup all kind of campaigns and conversions also.
- We will learn automated bidding strategies.
- We will address Quality Score, Search Intent & Search Context.
- We will also perform comparison with other advertising platforms like facebook ads, linkedin, Bing etc to figure out the best available options for your business. So few businesses may opt for other tools instead of adwords.
- Alternatives for local businesses.
- By the end of this course, you will be to create a campaign plan and launch your business. You will get the template with this course which will list all the important steps needed for business or marketing launch.