A comprehensive guide to correctly implementing tracking and analytics for all your digital marketing campaigns
Whether you are a beginner starting a new campaign or a seasoned marketing professional, this course caters for you.
The course is broken into components discussing different aspects of conversion tracking and analytics.
The course shows you how to setup tracking according to best practice and use tracking to analyse marketing campaigns.
We discuss aspects of tracking in general as well as looking at particular tools and advertising platforms. These includes: Google AdWords, Facebook Ads Manager, LinkedIn Ads, Google Analytics, Google Tag Manager, Unbounce landing pages, Avanser Call Tracking and more.
The course is recorded inside the actual marketing platforms and tools, walking you through how to setup everything you need. After completing the course you will already have setup all your tracking according to best practice as I walk you through it during the course. After completion you will also have a thorough understanding of different tracking techniques and options available to you.
Course topics include but are not limited to:
- UTM Parameters: what are they, how to setup and track in Google Analytics – walkthrough
- Tracking Pixels: Facebook & LinkedIn tracking pixel installation walkthrough including custom conversions and custom audience setup
- Google Tag Manager: Adding tags and event tracking with GTM
- Google Analytics for AdWords: An indepth look at how Google Analytics can support AdWords practice
- Landing Page Tracking: Tracking setup for landing pages
- E-commerce Tracking: Setting up ecommerce and enhanced ecommerce tracking for Google Analytics
- Call Tracking: A thorough understanding of how call tracking works, the advantages and a look inside Avanser.
- Cross Domain Tracking: TBA… Enabling cross domain tracking for Google Analytics
Mark has over 10 years experience running digital marketing campaigns for clients. He has worked for SME’s as well as major blue chip clients in Australia and worldwide.